ABOUT ME
SHIVANI BHARADWAJ UNIVERSITY OF CALIFORNIA RIVERSIDE CLASS OF MBA 2023-2025
MBA candidate specializing in Business Analytics at the University of California, Riverside, with hands-on experience as a Product Marketing Intern in a fast-paced startup environment. Successfully implemented AI-driven marketing strategies, enhanced user experiences, and contributed to product growth. Proficient in product management, low-code/no-code platforms , software development, and data-driven decision-making. Passionate about driving innovation, optimizing S/W product lifecycles, and aligning technical capabilities with strategic business goals to deliver impactful and measurable outcomes.
EDUCATION
University Of California, Riverside
MBA, BUSINESS ANALYTICS
CLASS OF 2023-2025
MPSTME, NMIMS University
MCA, COMPUTER SCIENCE
CLASS OF 2018-2021
University Of Mumbai
University Of Mumbai
BSC, INFORMATION TECHNOLOGY
CLASS OF 2015-2018
WORK EXPERIENCE
Product Marketing Intern
Led AI-driven marketing campaigns for Craftix AI, Inc; their AI chatbot product - ResuMaster, increasing user engagement by 35% and website traffic. Conducted market research to boost product adoption by 20% and optimized chatbot UI/UX, improving user satisfaction.
Software Engineer
Managed and enhanced core functionalities for Wealth Management domain, a platform supporting over $39 billion in annual revenue. Collaborated with UBS and global teams to implement solutions using Unqork, a low-code PaaS platform, improving operational efficiency by 15%.
Software Developer Intern
Developed a prototype for automated error detection and correction in databases using Python and SQL, improving data accuracy by 20%. Designed continuous assessment models to identify and mitigate risks effectively, enhancing system reliability and performance.
PROJECT WORK
Website - ASP.net|HTML,CSS| Javascript|MySQL
Developed a dynamic job recruitment platform to enhance employer-employee connections and streamline the hiring process. The platform features a cross-platform ASP.net front-end and a MySQL back-end, providing a scalable, reliable solution for managing extensive data. It offers a seamless experience tailored to the needs of both job seekers and employers.
MVP - Smart Medication intutive app
The proposed MVP combines an intuitive device and app with advanced features for seamless medication adherence. It includes automated dispensing, refill notifications, and emergency alerts for missed doses, ensuring timely medication intake. Caregivers remotely monitor adherence through a secure, tamper-proof interface. With AI-powered voice commands, automatic refills, and delivery notifications, offers a smart, reliable solution for medication management.
Product - PrimeFit| Marketing Plan
PrimeFit Smartwatch is a revolutionary health and safety device designed for seniors, combining fall detection, emergency alerts, and vital health monitoring. It encourages well-being with activity tracking, medication reminders, and real-time health insights, empowering users to stay active and independent. With a simplified and voice controls, it’s incredibly easy to use, fostering social connections through video calls and messaging. PrimeFit delivers peace of mind to families while helping seniors thrive with confidence.
Case - Burj Khalifa Landmark|Asana Tool| Project Management
In this project, I was engaged with my team in organizing and managing the research aspects of the Burj Khalifa landmark project using Asana - web-based project management tool. We structured setup in Asana to track all major deliverables, project timelines, and costs, incorporating team collaboration effectively. This included compiling historical data to establish a clear timeline and budget projection, presenting progress reports, and conducting a post-project audit and evaluation to assess the success and challenges of the Burj Khalifa project, connecting these findings with strategic business objectives.
Markstrat Marketing Simulation (Firm T)| Marketing Strategy
Our team participated in the Markstrat simulation an experiential learning platform that put us in charge of a fictional company (Firm T) in a dynamic, competitive marketplace.
We conducted in-depth market analysis, segmenting consumers into High Earners, Shoppers, Explorers, and Savers to guide product strategy. Using perceptual maps and regression analysis, we launched new products (TEST & TECH), optimized our salesforce and advertising mix, and continuously adapted to competitors through real-time insights.
We sustained market leadership across key metrics while learning to balance data-driven decisions, agile execution, and long-term strategic vision in a dynamic market environment.
Belto – AI-Powered Solutions|Product Idea|Entreprenurship Management
In today’s fast-moving world, businesses and students face challenges with document management, ESG tracking, and form-filling. Belto simplifies these tasks with AI-driven automation, saving time and improving efficiency. However, the rise of AI in education has created a gap between students and teachers, as generic AI tools lack lecture-specific content, leaving educators with less control. With 86% of students using AI, there’s a need for smarter, more structured solutions. Belto AI 1.0 addresses this by providing tailored content through Belto Doc, ESG, and Form, ensuring accuracy and relevance. The admin portal empowers educators to guide AI-generated content, while watermarking technology builds trust in AI-driven learning. Operating on a subscription-based model, Belto serves businesses, students, and professionals through direct sales and partnerships. A strong go-to-market strategy supports digital outreach and enterprise adoption. With growing demand for AI-powered tools, Belto is set to expand, innovate, and redefine productivity.
Data-Analytics Project|Tableau Analysis of USA Housing Dataset
In this project, I applied data analytics and visualization techniques using Tableau to analyze real estate trends. I began by cleaning and preprocessing the data, handling missing values, detecting outliers, and standardizing numerical fields to ensure accuracy. Using exploratory data analysis (EDA), I created a scatter plot to examine the correlation between income and house prices, confirming that higher-income areas tend to have more expensive homes. A bubble chart helped me assess the impact of population density on pricing, revealing that other factors beyond population influence house values. The histogram provided insights into price distribution, identifying the most common pricing ranges. A box & whisker plot highlighted price variance across different bedroom counts, showing stable pricing in 3-5 bedroom homes and extreme fluctuations in luxury properties. Lastly, a heatmap helped identify key correlations between variables, showing how income and the number of bedrooms impact housing prices. This project demonstrates my ability to apply data analytics techniques for trend identification, market segmentation, and data-driven decision-making in the real estate sector.
Reimagining Coca-Cola Company | Corporate Strategy Simulation
Collaborated with a cross-functional MBA team to develop a forward-looking strategy for The Coca-Cola Company. Simulated executive leadership roles to address evolving market dynamics and consumer trends. Applied frameworks including Zenger’s Three Sights, Porter’s Five Forces, and performance scorecards. Proposed a strategic shift from legacy soda branding to a data-driven wellness and DTC-focused portfolio. Tackled real-world challenges like brand fatigue, regulatory pressure, and digital disruption. Legacy isn’t a moat, agility is. We positioned Coca-Cola to win through speed, purpose, and strategic coherence.
Strategic Transformation for T&S Die Cutting – Capstone Project | Management Synthesis
Partnered with a 40-year-old precision packaging manufacturer to deliver a digital-first growth strategy that preserved its legacy while driving scalability. Repositioned brand messaging around digital precision and compliance. Designed a Prototyping Lab to monetize early-stage client engagement. Introduced a tiered pricing & subscription model to streamline quoting. Developed enterprise targeting to secure $100K+ regulated clients. Built bundled offerings to enhance value capture and simplify sales. Enabled T&S to modernize operations and lead in a digital-first packaging landscape across aerospace, medical tech, and clean tech industries.
The CareCycle – A Hybrid Mental Wellness Platform |Product Management (Ongoing)
The CareCycle is a proactive mental health platform delivering weekly curated care kits that blend physical self-care items with digital mindfulness tools, personalized to your current mood. Most people only seek help when they’re already overwhelmed. I wanted to create something accessible, consistent, and deeply empathetic—offering gentle, week-by-week support both emotionally and physically. Mood-based Curated Kits (e.g., Stress Relief, Sleep, Cramps, Mindfulness), Integrated Digital Relaxation Library: meditations, yoga, breathwork, Subscription plans (weekly/monthly) with Stripe integration planned, Real user testimonials to validate emotional impact, Empathy-led storytelling & mission-centric onboarding To become the most empathetic, habit-forming wellness platform blending real-world care with digital tools for proactive mental well-being.
LEADERSHIP & ACTIVITIES
AGSM Women in Business Club, Vice-President (2024-2025)
As Vice-President at UCR for AGSM WIB, I lead initiatives to foster professional networks and mentorship programs tailored for women, empowering them with resources to excel in their careers. My role focuses on creating a supportive community that drives collaboration and growth.
AGSM Women in Business Club, Partnership Executive (2023-2024)
I spearheaded the marketing team's efforts to successfully promote and execute the UC Collaboration event. By fostering teamwork and strategic planning, I ensured seamless communication and impactful outreach to maximize event participation and engagement.
AGSM Women in Business Club, Case-Study Competition (2023-2024)
I collaborated with a team to analyze and present a Harvard Business Case Study on "Gucci in the Metaverse," delivering strategic insights to a board and panel of experts. Also developed innovative solutions and showcased business acumen, focusing on luxury branding and digital transformation in the metaverse.
AGSM The Product Club, Member (2023-2024)
As a member, I actively contributed to discussions on product strategy, innovation, and industry best practices. Collaborated with peers to explore emerging trends and develop actionable insights for effective product management.
NMIMS MPSTME, Team Member (2019)
As part of the marketing team for TEDxNMIMS at MPSTME (2019), I contributed to promoting the event themed "Expanding Horizons."
GSC - Rotaract Club & Skit Team, Member (2017-2018)
As a member, I participated in community service initiatives, fostering social impact and leadership skills. Additionally, I was part of the skit team, showcasing creativity and teamwork through engaging performance.
St.Anne's High School Sports Team, Hockey
Played hockey as a goal keeper at School Sports Team, showcasing teamwork, strategic thinking, and athletic discipline.
Patanjali Yoga Certified, (2016)
Certified in Patanjali Yoga, I have gained deep knowledge of traditional yoga practices and have practiced various pranayama techniques. This reflects my commitment to holistic well-being and mindfulness.
Passionate in Drawing, Sketching & Painting
Through my passion for painting and drawing, I bring creativity to life, blending colors and emotions into every masterpiece. From intricate sketches to vibrant canvases, my art reflects a journey of self-expression and storytelling.