ABOUT ME
SHIVANI BHARADWAJ UNIVERSITY OF CALIFORNIA RIVERSIDE CLASS OF MBA 2023-2025
MBA candidate specializing in Business Analytics at the University of California, Riverside, with hands-on experience as a Product Marketing Intern in a fast-paced startup environment. Successfully implemented AI-driven marketing strategies, enhanced user experiences, and contributed to product growth. Proficient in product management, low-code/no-code platforms , software development, and data-driven decision-making. Passionate about driving innovation, optimizing S/W product lifecycles, and aligning technical capabilities with strategic business goals to deliver impactful and measurable outcomes.
EDUCATION
University Of California, Riverside
MBA, BUSINESS ANALYTICS
CLASS OF 2023-2025
MPSTME, NMIMS University
MCA, COMPUTER SCIENCE
CLASS OF 2018-2021
University Of Mumbai
University Of Mumbai
BSC, INFORMATION TECHNOLOGY
CLASS OF 2015-2018
WORK EXPERIENCE
Product Marketing Intern
Conducted market research and behavioral segmentation to define high-value user cohorts and identify workflow friction. Defined success metrics across engagement lift, onboarding conversion, and model-trigger accuracy thresholds. Structured experimentation pipelines (A/B + multivariate testing) to evaluate prompt logic, response ranking, and workflow automation performance. Balanced accuracy vs. latency trade-offs by setting confidence thresholds for response triggers, reducing onboarding drop-off by 18% and increasing engagement by 15%. Designed KPI dashboards that surfaced model confidence levels, experiment lift, and decision-path visibility, creating an internal AI layer for product and leadership teams.
Software Engineer
Collaborated with cross-functional product and business stakeholders to optimize workflows within UBS’s $39B wealth management platform deployed on cloud-native architecture. Identified enterprise customer use cases and operational pain points, driving 15% process efficiency improvements through data-driven enhancements. Designed process control rules analogous to training dataset guardrails, ensuring clean inputs before decision execution. Built structured data validation architecture across onboarding modules to reduce noise in downstream decision
processes. Owned 40+ UAT scenarios simulating real-world edge cases functionally similar to validating a model against a test dataset to evaluate robustness. Developed KPI dashboards to monitor throughput, bottlenecks, and error drift.
Software Developer Intern
Built a scalable automation and validation framework supporting enterprise Privileged Access Management programs. Leveraged pyodbc, subprocess automation, regex-based error detection, JSON-standardized outputs, cron scheduling, and automated email alerts to execute, validate, and audit thousands of SQL scripts across multiple environments. Replaced manual SQL validation workflows with Python-based automation, reducing validation time by 40% and
improving data accuracy by 20%. Implemented monitoring mechanisms, audit logging, and risk detection workflows to prevent production issues.
PROJECT WORK
AI-Powered Medication Adherence & Remote Monitoring MVP
The proposed MVP delivers an AI-driven medication management platform combining a smart dispensing device with an intuitive mobile app to improve adherence and patient safety. Key features include automated dispensing, real-time refill tracking, missed-dose alerts, and emergency notifications. Caregivers and providers can securely monitor adherence through a HIPAA-compliant dashboard with tamper-proof tracking. AI-powered voice assistance, predictive refill automation, and delivery notifications create a seamless, data-driven experience that improves outcomes, reduces risk, and enhances care coordination across patients, caregivers, and healthcare providers.
AI-Driven Remote Health & Safety Monitoring Platform
Led AI architecture strategy for a senior-focused health monitoring smartwatch integrating fall detection, vital tracking, medication adherence reminders, and emergency response workflows. Defined decision thresholds balancing false positives vs. latency in fall detection algorithms. Designed confidence bands and anomaly-trigger frameworks to improve alert precision and user trust. Built KPI dashboards tracking: Alert accuracy, False trigger rates,Engagement adherence, Emergency response time,Integrated simplified UX + voice controls to enhance accessibility and adoption. Positioned product as a proactive remote patient monitoring (RPM) solution improving safety, independence, and caregiver visibility.
Enterprise-Scale Program Governance & Delivery Framework for Use-Case
Structured end-to-end research program governance using Asana to track deliverables, cost projections, timelines, and risk dependencies for a landmark infrastructure case study. Implemented: Milestone-based roadmap planning,Budget forecasting models,Cross-functional collaboration dashboards, Post-project audit & performance evaluation framework, Connected delivery metrics to strategic business outcomes, demonstrating program management discipline in high-complexity environments.
Data-Driven Go-To-Market & Operational Execution Strategy - MarkStrat
Led Firm T in a competitive simulation environment, operating as a cross-functional executive team. Executed: Consumer segmentation (High Earners, Shoppers, Explorers, Savers),Perceptual mapping & regression-based demand modeling,Product portfolio launch (TEST & TECH),Sales force optimization & marketing budget allocation. Maintained category leadership through: Data-driven pricing strategy,Agile resource reallocation,KPI tracking across market share, contribution margin & brand equity Demonstrated positioning, portfolio management, and competitive response strategy.
Governance-Led AI Productivity Platform (Education Adaptable)
Designed AI-driven document automation and ESG workflow platform with governance layers to improve output reliability. Structured AI training input validation,Watermarking & traceability layer for trust,Admin control dashboard surfacing AI confidence levels,Workflow analytics & content moderation controls. Positioned product for regulated industries by embedding transparency, compliance guardrails, and measurable AI adoption metrics. Subscription-based SaaS model with enterprise GTM motion.
Real Estate Intelligence Dashboard - Predictive Data Modeling & Market Insight Architecture
Cleaned and standardized raw datasets to improve signal integrity. Conducted EDA to identify high-confidence predictors of price movement. Built: income vs price correlation modeling, Price distribution histograms, Bedroom-based price variance modeling, Correlation heatmaps. Translated analytics into actionable segmentation insights, improving predictive signal clarity and business intelligence reporting.
Portfolio Transformation & Data-Driven Business Model Shift - Use Case
Led executive simulation redefining Coca-Cola’s long-term product strategy. Applied: Porter’s Five Forces,Zenger’s Three Sights, Balanced performance scorecards. Proposed shift toward: Wellness-driven portfolio, Direct-to-consumer (DTC) channels, Data-backed personalization strategy. Positioned agility as competitive advantage over legacy dominance.
Operational Modernization & Revenue Architecture Strategy
Designed digital-first transformation roadmap for 40-year-old regulated packaging manufacturer. Initiatives: Prototyping Lab monetization strategy, Tiered pricing & subscription quoting model, Enterprise targeting framework ($100K+ contracts), Bundled service architecture for aerospace & medical tech clients, Improved operational scalability and revenue predictability.
AI-Powered Proactive Mental Health Platform
Designed and led the development of an AI-driven proactive wellness platform delivering mood-personalized care kits integrated with adaptive digital mindfulness tools. Built: AI-based mood classification models using behavioral inputs and engagement signals,Dynamic personalization engine leveraging trigger-based recommendation logic, Predictive engagement scoring to optimize intervention timing, Subscription infrastructure with Stripe integration and lifecycle automation,KPI dashboards tracking retention, engagement lift, behavioral patterns, and intervention effectiveness, Empathy-centered onboarding powered by adaptive AI prompts and guided user profiling. Positioned the product as an AI-enabled preventive mental health infrastructure blending physical wellness delivery with intelligent, data-driven digital care pathways shifting support from reactive intervention to proactive, personalized mental well-being.
LEADERSHIP & ACTIVITIES
AGSM Women in Business Club, Vice-President (2024-2025)
As Vice-President at UCR for AGSM WIB, I lead initiatives to foster professional networks and mentorship programs tailored for women, empowering them with resources to excel in their careers. My role focuses on creating a supportive community that drives collaboration and growth.
AGSM Women in Business Club, Partnership Executive (2023-2024)
I spearheaded the marketing team's efforts to successfully promote and execute the UC Collaboration event. By fostering teamwork and strategic planning, I ensured seamless communication and impactful outreach to maximize event participation and engagement.
AGSM Women in Business Club, Case-Study Competition (2023-2024)
I collaborated with a team to analyze and present a Harvard Business Case Study on "Gucci in the Metaverse," delivering strategic insights to a board and panel of experts. Also developed innovative solutions and showcased business acumen, focusing on luxury branding and digital transformation in the metaverse.
AGSM The Product Club, Member (2023-2024)
As a member, I actively contributed to discussions on product strategy, innovation, and industry best practices. Collaborated with peers to explore emerging trends and develop actionable insights for effective product management.
NMIMS MPSTME, Team Member (2019)
As part of the marketing team for TEDxNMIMS at MPSTME (2019), I contributed to promoting the event themed "Expanding Horizons."
GSC - Rotaract Club & Skit Team, Member (2017-2018)
As a member, I participated in community service initiatives, fostering social impact and leadership skills. Additionally, I was part of the skit team, showcasing creativity and teamwork through engaging performance.
St.Anne's High School Sports Team, Hockey
Played hockey as a goal keeper at School Sports Team, showcasing teamwork, strategic thinking, and athletic discipline.
Patanjali Yoga Certified, (2016)
Certified in Patanjali Yoga, I have gained deep knowledge of traditional yoga practices and have practiced various pranayama techniques. This reflects my commitment to holistic well-being and mindfulness.
Passionate in Drawing, Sketching & Painting
Through my passion for painting and drawing, I bring creativity to life, blending colors and emotions into every masterpiece. From intricate sketches to vibrant canvases, my art reflects a journey of self-expression and storytelling.